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No Days Off

There’s perhaps no greater test of a runner’s will than the bleak, dark depths of January. Since 2015, we’ve battled the inevitable post-Holiday, deep winter malaise by embracing the mindset of No Days Off.  Each year in January, we recommit to the idea of being a runner, embracing every day as an opportunity to get better, whether that means storming out the door to run on a cold morning or adding a new core routine to our daily practice. The psychology is simple: while setting big goals can be daunting, maintaining daily systems are much more effective. No Days Off is a call to action: What one thing can you do every day to improve as a runner? In 2022, we’re making a commitment to consistency.

Shine Bright

The new pieces in our No Days Off Collection were designed to tackle some of the biggest challenges winter throws at us, from short, dark days to whipping winds and frigid temperatures. Warm and weather-proof jackets, wind-blocking tights and essential cold-weather accessories are delivered in our classic NDO black and new NDO gray and feature key reflective details. Reflective threads liven up Merino mid-layers, while 3M technology adds visibility to our jackets and tights. This is gear that will more than catch the eye.

Brave the Bluster

Cold days are one thing. Windy and cold days are an entirely different beast, torturous enough to send all but the most dedicated to the treadmill. This season, we’ve adapted some of our favorite training staples to weather winter gales by adding a wind-proof overlay in essential areas. To test these styles, we ventured up 8,000 feet in elevation for a gusting 14-degree run at Boulder’s infamous Magnolia Road. If these pieces can make it there, they can make it anywhere.

Signs of Intention

Every purchase ships with a free, folded 2022 NDO Poster for tracking your progress in the year ahead. The idea for the 2022 design comes from trying to make sense of this confusing period, where our lives and our goals have been suspended, uncertain at best, constantly being changed or moved around. It’s on us, and the work we need to do as runners, to piece it back together, little by little, mile by mile, bringing back some order and consistency.

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