SPRING ’24
The Power of
the Harrier
BASE BUILDING
As spring unfurls, it beckons runners like Sam Roecker and Jason Ayr to embrace the foundational rituals of accumulating mileage. A symphony of their burgeoning lives and shifting climates demands physical resilience and an unwavering commitment to training regimens. For these two athletes, their 100-mile weekly odyssey is punctuated by the necessity of morning efforts that cut through the crisp air of dawn and evening mileage slogs that chase the day’s fading light.








In their relentless pursuits over the years, the gear they don has become a silent testament to endurance and adaptability. The Harrier has become more than just a part of their wardrobe. It epitomizes the balance of style and practicality that is essential for this time of year. The resilience of Merino wool ensures comfort and temperature regulation, necessities for spring’s base building sessions. Its quick-drying nature and anti-microbial attributes are not just features but vital allies as they brave a missed wash cycle or bear the brunt of sweat twice daily.

EDITOR’S NOTES
“This shirt is so soft and cozy, it makes me excited to go for a run even on days when getting out of bed is a struggle.”
—New York Magazine
SHOP HARRIER
